The 3-2-1 of Content Strategy

The 3-Second Rule

Attention is your most expensive asset. You have exactly 3 seconds before the average reader bounces. Cut the long format content and simply lead with your core value proposition immediately.

2 Steps

Friction kills conversion. Structure your content logically so the reader only needs to mentally process two main sections or make two clicks. If your audience has to dig to find your point, they will leave.  

1 Actionable Outcome

Don't confuse your audience with multiple choices. Give them exactly one clear thing to do next. Remove the friction and point to a single action.